Consumer choices

Consumer choices

1. Consumers spent their time and money during the shutdown.

2. In the next 12-24 months, consumers are going to be left with less money in their pocket.

3. Downtrading

4. Products that consumers buy more

   • Household Cleaners and Soap
   • Vitamins and Supplements
   • Hair Color
   • Coffee

5. Products did consumers stop buying

   • Cosmetics
   • Sun care

6. Panic buying took hold, with retailers forced to limit the number of purchases of high-demand items.

   • COVID 19
     • Eat or consume more at home

7. E-commerce

   • Online shopping
   • Invest in your e-commerce capabilities
     • Dettol y Lysol
     • Nestlé
     • L'Oréal

Images and files in the map