CAR BUYING ATTITUDES

CAR BUYING ATTITUDES

1. PRICE

   • The amount of money you pay when you buy a car

2. RESALE VALUE

   • The amount of money you get when you sell your car

3. SIZE

4. INTERIOR FEATURES

   • Items inside the car

5. FUEL CONSUMPTION

   • How much petrol or diesel the car uses.

6. PERFORMANCE

   • The car´s capacity to go fast and accelerate quickly.

7. BRAND LOYALTY

   • When customers always buy their cars from the same manufacturer.

8. ENGINE

   • If it is powered by new or combined fuel sources, eg., hybrid (two energy sources), or powered by combustible gases and liquids like Petroleum, Diesel or Natural Gas.

9. BRAND NAME

   • Also trade name, the name the manufacturer gives to the product.  Some of them act as a symbol of status or prestige.