A strategic analysis can be defined as the process
that involves the study, both internally and
externally, of a company. ... It carries with it an
assessment of the work carried out by the company,
an attempt is made to know the weak points of the
organization and establish possible measures to
make them disappear
Unit 2 Business marketing
Business Marketing is a set of promotional
actions that aim to win new customers and
retain existing ones, ensuring the success
of the organization.
Unit 3 Business strategies
A business strategy is to enter new
geographical areas, applying a plan. You can
apply, for example, a geographic expansion
plan with geomarketing. Geomarketing works
with a web platform, with which strategic
maps are managed