Survey Instrument

Survey Instrument

1. Order of Response Options

   • Respondents are more likely to select answers that are presented at the top of a list.
   • To avoid respondents from selecting the first item of the list we can randomize the order of responses.

2. Advanced Logic

   • In some questionnaires you may need to use questionnaire items to filter out respodents

3. Contingency Questions

   • This applies only to some respondents, those who gave a specific answer in a previous question.
   • Allows respondents to bypass certain irrelevant questions
   • Allows the researcher to elicit more detailed information without frustrating respondents.

4. Screener Questions

   • Determine if someone is elegible to participate in the study.
   • In case the respondent is inelegible we should present a message like this: "We're sorry but you do not meet the qualification to participate in this study. We are very thankful for your time."