Buying Situations

Buying Situations

1. Routine Decision Making

   • Things that people buy constantly and without thinking too much.
   • Low involvement
   • Strategy
     • See the product options
       • Choose the one that you like the most
   • Example
     • Coke
     • Pepsi
       • "I prefer Pepsi"
         • Bought

2. Limited Decision Making

   • Purchases that need more investigation to know the characteristics of every option.
   • Medium Invovement
   • Strategy
     • Make a list of your necessities
       • Analyze the product's features
         • Choose those which meet the characteristics
           • Choose the one that you like the most in physical or emotional aspects
   • Example
     • Play Station
       • This one have exclusiveness games
         • "I prefer exclusiveness"
           • Bought
     • XBOX
       • I prefer Online games

3. Extensive Decision Making

   • People are almost often unfamiliar with the products or services. There is a third person between the sale that orients the buyers.
   • High Involvement
   • Strategy
     • Meet a professional in the area
       • Make a list of your necesities
         • Ask they for options based on your list
           • Check the short-term and long-term aspects.
             • Ask the consultant how to acquire the product.
   • Example
     • Meet a car consultant
       • "I need space and power"
         • Jeep
           • Work for outrips
             • Ask the consultant how to get it
         • RAM
           • Work for hard jobs

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