Market segmentation: Generations

Market segmentation: Generations

1. Maturists (pre-1945)

   • Social media used: Formal letter, face to face meetings
     • Classical proposal based on a small piece of the segment. It is closer to promote cuantity over cuality.

2. Baby boomers (1946-1960)

   • Social media used: Telephone, television and face to face meetings but increasing the online interaction
     • This is a generation that values work, numerous families and religion. They search for stability.

3. Generation X (1961-1980)

   • Social media used: Personal computer, e-mail and text message. Online communication but prefering face to face meeting if time allows it
     • Not so religious, multitask people, most of them are entrepreneurs. Physical appearence is very important to this generation.

4. Generation Y (1981-1995)

   • Social media used: Tablet, smartphones, text and social media. Face to face communication
     • They look for fun, own their time, adapt and use technology and face changes easily.. They llok for instant pleasure and gratification

5. Generation Z (1995-+)

   • Social media used: Instagram, Facebook, Tik Tok, Twitter and popular social media. Solutions are digitally offered
     • Impacient, liberal and very active. This segment is interested in global sports, traveling and living new experiences