Market type

Market type

1. Wholesale and retail market

   • In the same way, there are two types of sale in the markets, judging by the volumes of merchandise offered, and they are:
     • WHOLESALE: Wholesale or bulk sales, usually at lower prices, so these types of sales are used by other distributors to sell on a smaller scale and add their profit to the new price per unit
       • THE RETAILER; Sale at retail or for small quantities, usually units, it is the opposite: small-scale sales, usually direct to the final consumer, who consumes a unit or a few.

2. Monopolies and oligopolies

   • Forms of control and interventión in the dynamics of the market exercised by one or a group of producers who interneve and compete in it, to twist its laws for their exclusive benefit.
     • EXAMPLE: Companies like bimbo, coca cola, which have offices around the world and own several brands

3. Marketing

   • Given the importance of market study in the contemporay word, a new branch of study and theorizing has arisen, known as marketing, which attempts to understand its evolution, internal logic, and fundamental laws.
     • EXAMPLE: How big brands like Coca Cola and Nike attract customers by carrying out charitable or solidarity activities, since they know that this gives them a very good image.

4. Market cycle of a product

   • Every product goes through a production and consumption cycle that consists of the following stages:
     • EXAMPLE: *Extraction of raw materia. * Product manufacturing. * Distribution of the product to the marketing chain. * Sale of the product and subsequent purchase by the final consumer.

5. Supply and demand in the market

   • Markets are governed by the law of supply and demand, which has to do with the amount of goods or services offered in an area or a specific item
     • EXAMOLE: If there is little supply of a good or service, that is, it is scarce, and there is a lot of demand for it, prices will tend to rise, since merchants are guaranteed the purchase. * If there is a lot of supply of a good or service and a lot of demand for it, prices will tend to stabilize.