Questionnaires

Questionnaires

1. A tool consisting of a series of questions used to gather information from respondents.

2. Types

   • Open-ended
   • closed-ended
   • multiple choice

3. Issues

   • poor question design
   • Risk of biased responses
   • low response rates

4. Data Analysis

   • Quantitative
     • frequency counts, statistical analysis
   • Qualitative
     • thematic analysis for open responses

5. Uses

   • Surveys for gathering demographic data
   • feedback
   • market research

6. Limitations

   • May not capture in-depth feelings or insights, limited by respondents' understanding of questions.