The Questionnaire as a Research Instrument

The Questionnaire as a Research Instrument

1. DEFINICION

   • Advantages
     • Low cost
     • Allows collecting a large amount of data
     • Facilitates statistical analysis
     • Reduces researcher influence
   • It allows you to collect data through structured questions

2. Characteristics

   • Structured or semi-structured.
   • Clear, precise, and organized questions.
   • Easy to apply and analyze.
   • Can be anonymous

3. Types of Questions

   • Open-ended
   • Closed-ended
   • Scales (Likert)
   • Dichotomous
   • Multiple choice

4. Disadvantages

   • Superficial responses
   • Risk of misinterpreting questions
   • Low response rate if not motivated
   • Does not allow deep exploration like an interview

5. Questionnaire Development Process

   • Select the type of questions
   • Define the research objective
   • Identify variables
   • Conduct a pilot test
   • Write the questions
   • Adjust and apply

6. ALEJANDRA PAULINO RAMIREZ