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4472516
Intercultural Strategic Alliances
Description
Mind Map on Intercultural Strategic Alliances, created by carolina forero on 09/02/2016.
Mind Map by
carolina forero
, updated more than 1 year ago
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Created by
carolina forero
over 8 years ago
18
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Resource summary
Intercultural Strategic Alliances
cooperative agreement between two or more parties
With a goal or strategy in common
characteristics
Legitimacy of the market
partnerships to enter a market geographically
Relational Legitimacy
Specific strategy to strengthen ties between the parties
Legitimacy partner
The strategy is aimed at the image of the organization on a social level
Legitimacy of alliance
safety strategic alliances
Legitimacy investment
Alliance where the interests and investments of each partner is perceived
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