Argument and Persuasion

Argument and Persuasion

1. Claim

   • the position on an issue
     • not always directly
     • has a reason and they have evidences

2. Support

   • reasons and evidence for the claim

3. persuasive language

   • meant to sway people's feelings, opinions and actions

4. persuasive techniques

   • Emotional Appeals
     • Appeal to fear
     • Appeal to Pity
     • Appeal to Vanity
     • messages that create strong feelings to persuade
     • supported by sound reasoning and evidence
   • Ethical Appeals
     • values or moral standards that are widely accepted to persuade readers to accept a position