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MARKETING ant

Description

formación para el trabajo Fundamento de Mercadeo Mind Map on MARKETING ant, created by Mayra Sacanambuy on 07/03/2016.

Mind Map by Mayra Sacanambuy, updated more than 1 year ago

	Created by Mayra Sacanambuy over 9 years ago

3

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Resource summary

MARKETING ant

Phillip Kotler
1. Marketing 3.0
  1. Conocen al cliente
  2. Cuidan el planeta y el mundo
  3. Venden lo que los clientes quieren
2. Marketing 2.0
  1. Manejan Bases de datos
  2. Monitoreo de clientes
  3. Llega al corazón del cliente
3. Marketing 1.0
  1. Eficiente
  2. Obtienen ganancias
  3. Llega a la mente del cliente
4. Las cuatro "P"
  1. Producto
  2. Promoción
  3. Precio
  4. Plaza

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