Buyer Behaivor

Buyer Behaivor

1. For persuading the buyer to buy the product

2. These behaivor is influenced by some topics. The culture is one the principal aspects to notice in the buyer.

   • These behaivor is influenced by some topics. The culture is one the principal aspects to notice in the buyer.

3. The cultural factors include the subculture, diversity market and social class. This culture depends on the country, región, etc.

4. The social class means reference groups like membership, aspirational, opinión leader, etc.

5. Another important aspect is the family like orientation and procreation. This means that the family of the buyer influence how they buy.

   • The perception is important, because this is different for each person so the way each buyer percieve us must be positive.
     • Also affect the buying rol because is different if you use it, you only bought it or both.

6. Personal Factors are the age and state in the life cycle, because this affects and changes the way that someone buy as the occupation and economic circumstances.

   • Another important point is the VALS segmentations system which help us to understand how consumer buy

7. Other caracteristic is personality and self-Concept that includes the personality of the person, the relation with the brand personality and te self concept that the buyer have.

   • The other important factors are the psychological that are how the buyer motivates and with this information we could impulse the buy.

8. The maslow Pirmid help us to identify which needs a buyer have to satisfy and the order they do it