Session 3 & 4

Session 3 & 4

1. Types of consumer decisions

   • Nominal
   • Limited
   • Extended
   • Human nature
     • Culture
       • Personality
         • Consumer behavior
           • Nonverbal communication
           • Values
           • Demographic
           • Language

2. Approaches of culture

   • Riesman
   • Hall
   • Brislin
   • Hofstede
     • Power distance
     • Masculinity
     • Individualism
     • uncertainty avoidance
     • Long term
   • Trompenaars
   • • Attitudes
     • Beliefs
     • Feelings
       • Upbeat
       • Negative
       • Warm

3. Enculturation

4. Acculturation

5. Values

   • Instrumental
   • Terminal
   • Nonverbal Communications
     • Friendship
     • Agreements
     • Etiquette
     • Things
     • Symbols
     • Time
       • Monochromatic
       • Polychrimatic
     • Space
       • Size
       • Personal space

6. Subcultures

   • Age
   • Religion
   • Gender

7. Social class

   • Unique behaviors
   • Social standing
   • Socioeconomic factor

8. Product

   • Intrinsic
   • Extrinsic

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