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Cómo conocer a sus clientes

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Mind Map on Cómo conocer a sus clientes, created by Karl Hans Aguirre on 27/04/2014.
Karl Hans Aguirre
Mind Map by Karl Hans Aguirre , updated more than 1 year ago
Karl Hans Aguirre
Created by Karl Hans Aguirre about 10 years ago
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Resource summary

Cómo conocer a sus clientes
  1. El principal objetivo
    1. Investigar e identificar
      1. Asegurar
    2. Necesidades
      1. Implícitas y explícitas
      2. Grandes negocios
        1. Parten de necesidades percibidas
        2. Percepciones
          1. Filtros físicos y filtros psicológicos
            1. Imagen percibida
            2. Expectativas
              1. Pistas periféricas
                1. Información ofrecida a clientes
                  1. Documentación
                    1. Referencias
                      1. Publicidad
                  2. Segmentación de clientes
                    1. Observación
                      1. Autoselección
                        1. Preguntar o probar
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