INTERCULTURAL BUSINESS COMUNICATIO

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Mind Map on INTERCULTURAL BUSINESS COMUNICATIO, created by Isabella Campillo on 22/08/2017.
Isabella Campillo
Mind Map by Isabella Campillo, updated more than 1 year ago
Isabella Campillo
Created by Isabella Campillo over 6 years ago
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Resource summary

INTERCULTURAL BUSINESS COMUNICATIO
  1. HOFSTEDE THEORY
    1. GEERT HOFSTEDE defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”
      1. He stablished dimensions of national culture
        1. individualism
          1. A preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.
          2. Masculinity
            1. represents a preference in society for achievement, heroism, assertiveness and material rewards for success.
            2. uncertainty avoidance
              1. expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.
              2. Long term orientation
                1. Every society has to maintain some links with its own past while dealing with the challenges of the present and the future.
                2. Indulgence
                  1. stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun.
                  2. Power distance
                    1. expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally.
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