The Consumer Profiles

The Consumer Profiles

1. There are 6 profiles

2. 1. Those looking for detail

   • They know they need
   • 2. Those who do not know they need
     • They need extra advice
     • 3. Those search warranty
       • Looking for good quality products
       • 4. Those looking for prestige
         • They buy very upscale shops
         • 5. Those search a relationship
           • They Want a lasting relationship
           • 6. They are impatient customers
             • They take a long time to make the purchase

3. Consumer profiles are tools of clients classification.

Images and files in the map