Digital media production and design

Web design
1. Awesome
2. Awful
3. Characteristics
  1. Design
  2. Download Speed
  3. Usability
  4. Content
Design & production of interactive projects
1. Users
2. Devices
3. Multitasking
4. Interaction
5. 10 trends for 2014
6. Transcendece & storytelling
7. Future = Interactive MKT
8. Mexican Context
Key concepts of interactive media
1. Engagement
2. Online MKT and advertising
3. Key Performance Indicators
4. Interactive Video
5. Gaming and social gaming
6. Apps
The World is flat
1. Technology advanced
2. Work at home
3. Personal attention
4. fast learning
5. Status Quo change
6. Globalization
The Webpage
1. Virtual home
  1. Brands
  2. Companies
    1. Communication and MKT
2. Educational
3. Informational
4. Retail
5. Services
6. Community
7. Mixed
8. Elements of the Webpage
  1. Design
  2. Content
  3. Navigation Routes
9. Creation Process
  1. Learn
    1. Creative Brief
      1. Undestand scoope and goals
      2. Know the target audience
      3. Primary and secondary goals
      4. Branding characteristics
      5. Budget
      6. Deadlines
      7. Ask the client
  2. Plan
    1. Strategy
    2. Know the audience
    3. Research
      1. Mood board
      2. Mock-ups
      3. Site navigation map
  3. Design
    1. Home page and sub-pages
      1. Photoshop
  4. Code
    1. Web design tools
      1. Weebly
      2. Wix
      3. Google sites
  5. Launch
    1. Release it to the public
    2. Web domain
  6. Maintain
    1. Control performance
    2. Update
Website Creation Platforms
1. Pros
  1. Easy to use
    1. Easy to use
  2. You can name several editors
    1. Several applications
      1. You can connect it with Google apps
  3. Cheap
    1. Several templates
      1. Editors and users are familiar with Google
  4. Mobile version
    1. Cheap
2. Cons
  1. Not many templates available
    1. Must pay to eliminate banners
      1. Hard to use
  2. Update must be payed per month
    1. No autosave
      1. Few apps besides Google's
  3. Very basic edition tools
    1. You must pay for some applications
      1. Site must be created nearly from scratch

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Digital media production and design

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