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Ventas al detalle y canal de distribución

Description

Mind Map on Ventas al detalle y canal de distribución, created by Hazel Gar on 28/05/2015.

Mind Map by Hazel Gar, updated more than 1 year ago More Less

	Created by Carla González Ávila over 9 years ago

	Copied by Hazel Gar over 9 years ago

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Resource summary

Ventas al detalle y canal de distribución

Canales de Distrución
1. Mayorista
2. Minorista
3. Corredor
4. Distribuidor
5. Concesionario
6. Intermediario
Estrategias
1. Marketing Directo
  1. Correos
  2. Telemarketing
  3. Ventas por catalogo
2. Marketing multicanal
  1. Directo y electrónico
3. Distribución dual
4. Alianzas estratégicas
Diferencias entre SVM
1. Sistemas contractuales
  1. Franquicias
  2. Cadenas voluntarias
  3. Cooperativistas
2. Sistemas administrados
3. Sistemas corporativos
  1. Integración hacia adelante
  2. Integración hacia atras
Factores
1. Ambientales
2. Consumidor
3. Productos
4. Compañia
Elección del canal
1. Cobertura del mercado
2. Rentabilidad
3. Satisfacción del consumidor

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