We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our terms and conditions for more information.

Next up

Ventas al detalle y canal de distribución

Description

Mind Map on Ventas al detalle y canal de distribución, created by Hazel Gar on 28/05/2015.

Mind Map by Hazel Gar, updated more than 1 year ago More Less

	Created by Carla González Ávila almost 9 years ago

	Copied by Hazel Gar almost 9 years ago

2

0

Resource summary

Ventas al detalle y canal de distribución

Canales de Distrución
1. Mayorista
2. Minorista
3. Corredor
4. Distribuidor
5. Concesionario
6. Intermediario
Estrategias
1. Marketing Directo
  1. Correos
  2. Telemarketing
  3. Ventas por catalogo
2. Marketing multicanal
  1. Directo y electrónico
3. Distribución dual
4. Alianzas estratégicas
Diferencias entre SVM
1. Sistemas contractuales
  1. Franquicias
  2. Cadenas voluntarias
  3. Cooperativistas
2. Sistemas administrados
3. Sistemas corporativos
  1. Integración hacia adelante
  2. Integración hacia atras
Factores
1. Ambientales
2. Consumidor
3. Productos
4. Compañia
Elección del canal
1. Cobertura del mercado
2. Rentabilidad
3. Satisfacción del consumidor

Media attachments

Show full summary Hide full summary

Want to create your own Mind Maps for free with GoConqr? Learn more.

Similar

I'm the king of the castle

archita.kmr

GCSE Biology AQA

isabellabeaumont

Break-even Analysis - FLASH CARDS

Harshad Karia

Maths Revision- end of year test

hannahsquires

Direito ambiental

Luiz Ricardo Oliveira

Fractions

Kayleigh Elkins

ICT GCSE flashcards

Catherine Archer

Stave One - A Christmas Carol

hannahshields58

Plato's philosophy

Sumahlor

GCSE Geography - Causes of Climate Change

Beth Coiley

Penson

Roslyn Penson