Advertisement and Customer Reviews

Advertisement and Customer Reviews

1. Did the customers review companies' products?

   • Yes
     • A select group was chosen and listened to for positive and negatives. Changes were made accordingly.
   • No
     • Companies would usually not pay attention to even a moderate number of complaints unless if it affected sales.

2. How did companies advertise their products?

   • Through billboards, radio, newspaper and in some cases word of mouth.

3. How has the Internet changed these?

   • Customer reviews have changed from a qualitative value into something quantitative, such as 3 or 4 stars out of five.
   • The internet has made advertisement much more pervasive, with ads before a video even shows on Youtube.