Consumer attitudes towards online shopping

Consumer attitudes towards online shopping

1. Research and methodology

   • Research context
   • Research population and sample
   • Measurement items
   • Questionnaire design , administration , data collection
   • Research sample demographic profile
   • Constructs validity and composite reliability (CR)
   • Structural model and hypotheses testing

2. Abstract

   • Purpose
   • Design/methodology/approach
   • Findings
   • Research limitations/implications
   • Practical implications
   • Originality / Value
   • Keyword

3. Introduction

4. Literature review and study model

   • Perceived web quality
   • eWOM
   • Perceived Benefit
   • Trust

5. Discussion

6. Implications

7. Limitations and future research

8. Conclusion

9. References