Consumer buyer behaviour

Consumer buyer behaviour

1. Decision Process, buying behaviour of ultimate consumer

   • Firms marketing strategy (MM), WWWH

2. Stages of Consumer buying process

   • 1. Problem recognition
     • 2. Information Search
       • 3. Evaluation of Alternatives
         • 4. Purchase Decision
           • 5. Post Purchase evaluation
           • Purchase and PD may differ
         • Criteria for evaluation, rang alternatives
       • internal, external = evoked set
     • Awareness of the need, can be stimulated by marketers