1 Maghaddam et al. (1993) studied relationships and pointed out that in the west we tend to
be individualistic and this shapes our attitudes to romantic relationships. Colectivist cultures
place emphasis on the needs of the group and this includes romantic relationships
2 Western cultures; choose partner based on personal preference and attraction.
It is common to date each other or even cohabit, before making a marriage
commitment. In the west many couples decide to cohabit permentantly. The
proportion of couples who get married has dropped over the last few decades
3 Eastern cultures; often marriage is arranged by a family member
- the inividuals have no choice who their partner is. Marriages are
often arranged to stregthen ties between different groups. A
person gets married to help their famiy gain social status. Eastern
cultures believe that young people would make poor choices if left
to themsleves as they would be 'blinded by love'
4 When we compare western with eastern romatic relationships are more likey
to fail and over time those couples report feeling increasingly dissatisfied with
their relationship. In contrast, Eastern marriages last much longer and couples
report that levels of love and satisfaction increase overtime
5 The influence of lots of choice; In the west most people live in large cities and own
cars that can take them 100's of miles fairly easy. We can even fly thousands of
miles at a reasonable cost. Meaning there is a larger range of possible partners.
5.1 In contrast many people living in the east still live in
small countryside communities where travel is
expensive and cars are far beyond the avergae
income. Meaning individuals have less partner choice
and possible never meet a individual of the opposite
sex they are not related to. When this is the case the
most sensible option is to have your family try and find
the best marriage that they can offer you.