King and Queen for a Day

King and Queen for a Day

1. Target Market

   • Men and Women
     • Ages: 35-55
   • Affulent, Upper Social Class
   • Preferably Married w/ Kids
     • Kids Age: 12 or younger
   • Own Houses
     • Affluent Neighborhoods
   • Household Income: $150,000+
   • Business Professionals
     • Work 40+ Hours
     • Travel Often

2. Target Market: What I Need to Find Out

   • Where do they live?
     • City or Suburbs?
   • Hobbies?
     • Partake in Outdoor Activities?
       • Indoor Activities
   • Purchasing Behavior
     • Views on Spa Treatments, House Services, Babysitting Services
       • How much are they willing to pay for these services?
       • How do they hear about these services?
         • Referrals?
         • Searching the Internet?
       • How often do they use these services
   • Media Preferences
     • Social Media?
     • Traditional Media: TV, Magazines, Newspapers etc.?
   • What do they do to relax?
     • Take Vacations?
   • Are they involved in their communities?
     • Give to charity?

3. Best Time of Day to Advertise to Them?

4. Challenges

   • New Unknown Service
     • Can't Refer to Pass Success or Failures
   • Little/no research for service since it has not category
     • Can't Research New Innovations, Market Trends, Consumer Perspectives etc.

5. Questions About Company

   • New Company or Established?
   • Is this service in the category of their company or is it a new venture?

6. Advantages

   • No specifc comeptitors for category
   • Try whatever concept to advertise

7. Competitors

   • Bed & Breakfasts
   • Babystiting Agencies
   • Spas
   • House Cleaning Services

8. Used for Special Occasions

   • Valentine's Day
   • Wedding Anniversaries