GA

GA

1. Difference: landing pages and entrances in Google Analytics

   • LANDING PAGES (Dimension)
     • From user/visitor viewpoint
     • Shows how many times a specific page is used when visitors enter a site.
     • Varying metrics that relate to where a visitor landed on the website when they arrived.
       • Landing page dimension has Acquisition and Behaviour categories
         • Metrics: Sessions, %new sessions; New users; Bounce rate
   • ENTRANCES (Metric): Google Analytics records an entrance for each page that a user begins a new session on. So the number of entrances given for a specific page shows how many users began their session with that page.
     • Comes from a page content perspective: page content and total pageviews
     • Shows how many times visitors enter a site from a specific page
     • The number of entrances should match the number of landing pages or be close to it.
     • Helps in understanding the value of an individual page’s activity against another.
     • metrics: Page views; Unique pageviews; Avg Time on Page; Entrances
     • QUESTION: How many users began their session with JoE in 2017 versus prior years

2. Landing Page’ and ‘Entrance Page’ are both used by Google to refer to the first page a user accesses (or ‘lands’ on) at the beginning of a session

   • EXIT PAGE The opposite of a landing page, an exit page on Google Analytics refers to the last page a user accesses before their session ends or they leave the site. The Exit Pages section of Google Analytics therefore allows you to see which pages people most frequently end their sessions on or leave the site after viewing. Google Analytics has difficulty calculating the amount of time users spend on an exit page because there is no next page to help it judge when the user left that page. This issue impacts the accuracy of average time on page and average session duration figures.
   • Entrance Pages are simply the first page a visitor lands on your website, whether they arrived via an organic, paid or direct source (think high traffic and referral pages).

3. PAGE VIEWS

   • Page Views (also called screen views for mobile) are the total count of how many times any user lands on an individual page on your website. This includes repeatedly landing on the same page during one session, so if a user refreshes the page, this counts as an additional page view on your site.
   • ‘Unique page views’ is a number that will tell you how many times a page was accessed at least once during a session. In other words, it doesn’t count multiple views of a page by the same user in the same session, instead treating them as a single view.
   • Pages per session, also called Average Page Depth, is the average number of pages viewed by each user during one session. On Google Analytics, this metric includes repeated views of a single page by the same user.

4. Landing pages will show you how people entered your web site and it is good for acquisition analysis.

5. TIP: All pages report will show you how your pages perform regardless if they entered the site through that page or not. This is why you see additional metrics such as %Exit rate (since bounce rate applies ONLY to landing page) and page value (since you can not run a conversion rate report on all pages). You can use your ALL pages report in order to see how people navitgate to your site, which pages are important as "secondary level" pages and how they contribute to your conversion path. http://digitalinsightsworld.com/digital-insights/path-analysis-google-analytics-excel/