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Factors Influencing Consumer Decisions
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Factors Influencing Consumer Decisions
PRICE: Usually the most important factor influencing consumer decisions. Income Effect and the Substitution Effect. According to the 'law of demand', as the price rises, the demand will fall.
Marketing
Availability and Cost of Finance
Health, Ethical, Environmental
Consumer Preferences
Fashion Trends
Convenience
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- Mind Map on Factors Influencing Consumer Decisions, created by Julia Florenca on 20/06/2018.
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- Julia Florenca
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