Factors that influence customers

Factors that influence customers

1. Price

   • How much an item cost effects how consumers buy products if there is a handbag in a similar style for 200 dollars or 500 most people earning a normal amount of money would prefer the cheaper one

2. Marketing

   • How products are promoted and sold such as ad campaigns, ad campaigns can persuade many buyers into buying products, the more advertising the more exposure your product receives therefore more people may buy your product

3. Availability and cost of finance

   • This is when brands/companies sell their products in cost effective ways such as the buy now pay later, credit cards, leans etc therefore the product can be brought by more consumers because it now expands it's audience' to more people and a wider variety

4. Customer preference

   • What a consumer buys based on their age, gender or just their preferences; The desires of the consumer.

5. Fashion trends

   • What is currently popular to buy, if lots of people are buying a product and it is popular or 'in' to do so by the certain products have a lot more buyers

6. Convenience

   • sometimes a product is brought because of convenience and it is easier to attain e.g. delivery + other options - the more convenient option

7. Health, ethical and environmental

   • Consumers can be influenced to buy a product that is more healthy, ethically right and environmentally friendly - because of belief and convictions