Consumer Buying Behavior

Consumer Buying Behavior

1. is divided into

   • Social Class
     • They show distinct products and brands preferences in areas such as clothing, home furnishing, leisure activity and automobiles
   • Cultural
     • Cultural factors exert a broad and deep influnce on consumer behavior
   • Social
     • divided into
       • Roles and status
       • Groups
         • A person's behavior is influenced by many small groups
         • The person's position in each group can be defined in terms of both role and status
       • Family
         • Family members can strong influence buyer behavior. The family is the most important consumer buying organization in society
           • Marketers are interested in the roles and influence of the husband, wife, and children on the purchase of different products and services
   • Perception
     • The process by which people select, organize, and interpret information to form a meaningful picture of the world

2. Culture

   • The most basic cause of a person's wants and behavior

3. The Buyer Decision Process

   • The buying process stars long before actual purchase and continues long after. Marketers need to focus on the entire buying process rather than on just the purchase decision.
     • Need recognition
       • iinformation search
         • evaluation of alternatives
           • purchase decision
             • postpurchase behavior
             • Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can become between the purchase intention an the purchase decision

Images and files in the map