Digital footprint #1

Digital footprint #1

1. Lesson 1: What is digital footprint?

   • Digital footprints have benefits and costs
     • Benefits are 1. Don't have to repeatedly log in. 2. you can submit personal details.
     • Costs are 1. carful which websites you use 2. what things you search for 3. who is in your social circle.
   • the loss of control is something called explicit acts. sharing something basically on any social media, you may expect some kind of privacy.
     • But you left something up. you had left a clear in print in each of the apps websites you use.
     • what is implicit trails?
       • It is possible for someone to follow us in the vertical world of the internet, tracking our digital footprints?
         • YES
   • Our digital footprint are visible to organization that we may have no relationship with and we also have no control over it.
     • They also work behind the scene and make profiles about us based on our dal footprint.

2. Lesson 2: Why did we start leaving such big footprints?

   • ANYTHING you do on the computer they can track you and see what you look at.
   • COOKIES what are they?
     • Trying to multiple actions by a single user into one connected system.
       • Arbitrary string of letters and digits.
         • They make the internet more usable
           • They make individuals translation more secure.
   • Any time y visit a website the owner or the person who operates it can see.
     • 1. Your geographic location
       • 2. your web browsers that you use.
         • 3. the operating system your uesing
           • 4. The last website you were on.
             • All of this are too light footprints

3. Lesson 3: What is the economic bargain for internet users?

   • Anything that you search people take advantage. WHO?
     • Advertisers and marketers. They will customize what you like to sell what they sell or show you what you like.
       • They do this to target the right audience.
   • From he view point of the marketers they have opportunities and challenges.
     • opportunities cheap, direct accuses receptive consumers.
     • Challenges are hard sort the receptive consumer
   • It may seem that you are not paying because it says free and you don't pay directly.
     • But you are paying indirectly

4. Lesson 4: Are digital footprints a problem?

   • There is a BIG loss of privacy and anonymity.
   • Internet society is maximizing the economic and social value of the internet.
   • Once you looked at a webite or you when your done people can see:
     • 1 What you have done
       • 2 where you have been
         • 3 what you were thinking
           • 4 who your friends and family are
             • All of this can be used to track us and more
   • Big data analyze the government can:
     • 1 Analyze huge amounts of data
     • 2 link it across multiple context
     • Advertisers use data to there advantage. they know what you want so they will target you and the audience that want the same thing.

5. Lesson 5: Do different devices make different digital footprints?

   • Your smart phone can be very easy to connect to internet
     • So its very easy for you to leave footprints
   • Who might see your data?
     • 1 smart phone vender
       • 2 app developer
         • 3 network operator
           • 4 operating system developer
             • 5 internet server provider
               • 6 online server pervitor
                 • 7 friends or there apps
   • Yes the device you use can be very different footprints from another person
     • Example: you always use your computer and your friend is always on her smart phone.
       • Both of you will leave different footprints

6. Lesson 6: How can I manage my digital footprint?

   • changing your digital footprints on line if harder that you think
     • this takes thought, time, and effort
   • how to do it?
     • 1 understanding of the basic issues
       • 2 develop your ''basic hygiene'' habits
         • 3 become a sophisticated of your online tools and servicers
           • 4 find and use specific privacy-enhancing tools
   • you struggle on your own intetia

7. Lesson 7: Who is tracking me and do they do it?

   • The three main players that work together to track users and creates composite profiles are
     • 1 Advertisers
       • 2 Publishers
         • 3 Aggergators
   • Data aggregators use data and pile it and use your data to sell it to advertisers so they can use it
   • google knows your location no matter what

8. Lesson 8: Why dynamics Are at work with digital footprint?

   • ECONOMIC collects data keeps user - informed
   • CULTURE each culture brings it on the internet
   • the three themes are culture, economic, and convenience
   • CONVENIENCE convenient but privacy - eroding

9. Lesson 9: How does legislation affect our digital footprint?

   • Issue to consent
     • collection use and discloser of ''personal data'' beyond what is stickily necessary to provide a product or a severer