Digital Footprint

Digital Footprint

1. Trail of data you create while using the internet

   • 1. What is a digital footprint?
     • Things you search
       • Websites you search

2. 2. Why did we start leaving such big footprints?

   • Your visits to different service providers generate data about you that piles up at each location.
   • Your visits to different service providers generate data about you that piles up at each location.
   • Each time you visit a web site, you reveal some information about yourself to the owner of the web site: your IP address, which may include your geographic location, your web browser type and operating system, and, often, the last web site you visited.

3. 3. What is the economic bargain for internet users

   • This trade of your eyeballs for their servers, networks, and content is the essential economic bargain underlying most of the Internet.
   • A lot of the content and services seem to be free, in the sense that we don’t directly pay for them.
     • collect, mine, re- sell and monetize data about consumers, and power a commercial engine

4. 4.Are Digital footprints a problem ?

   • Yes depending on what you look up on the internet
   • we leave behind evidence of what we’ve done, where we’ve been, what we’ve been thinking, who our friends and families are, and more.
     • When an advertisement pops up on a web page for an object researched two days ago on a different site

5. 5. Do different devices make different digital footprints?

   • Smartphones and tablets tend to leave a very different footprint from laptops and desktop computers
   • Modern smartphones work in ways that create a more intrusive footprint.
     • technology of online service delivery is still an immature and unwieldy way to express those subtleties in our digital lives.

6. 6. How can I manage my digital footprint?

   • Improve your understanding of basic issues
     • Become a sophisticated user of online tools and services
   • Find and use specific privacy-enhancing tools.

7. 7. Who is tracking me and how do they do it?

   • Advertisers, Publishers, And Aggregators
   • Google know your location and customize the news
     • Data aggregators, basically, compile information from databases or partner websites on individuals and sell that to advertisers to target ads.

8. 9. How does Legislation Affect Digital Footprints?

   • Most privacy laws and guidelines focus on “personal data” or “personal information”, often defined as “information relating to an identified or identifiable individual.”
   • “personal data” or “personal information”
   • data linking, storage, retrieval, correlation and analysis

9. 8. What Dynamics are at Work in the World of Digital Footprints?

   • Economic, Cultural, Convenience
   • If you don’t like the privacy model of a particular Internet service...
     • users are aware of the privacy and data protection implications