Principles of web design

Principles of web design

1. Purpose

   • Content types
     • Web 2.0
       • Slideshows
       • video
       • audio
       • questions: Why use interactive element? What purpose does it serve? does it achieve it?
   • Product/service based
     • Type of product/service
     • Questions: how can you tell it is a product/service based site? is it clear what the products are? does it follow a design convention?
   • Target audience
     • social networker
     • seekers
     • gamers
     • buyers
     • Age profile
     • gender
     • demographic
   • Requirements

2. Usability

3. White space

4. Site layout

5. accessibility

6. Spacing

7. navigation

8. typography

9. alignment

10. consistency/intuitiveness

11. Accuracy

12. content

13. Media and objects

    • position
    • colour
    • contrast
    • size
    • appropriateness

14. creativity and innovation

    • golden ratio
    • rule of thirds
    • unconventional layouts
      • Will need to find some examples to quote