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Bic

Description

como podemos observar en este mapa mental interpretamos la historia de la compañia Bic ,y como lograron sus mas grandes exitos atravez de la sencillez y basados en la necesidad del consumidor.

Mind Map by Carmen Estrada, updated more than 1 year ago

	Created by Carmen Estrada about 5 years ago

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Resource summary

Bic

Exito basado en sencilles
distribuidora
1. 1960
  1. reconocida en todo el mundo
    1. Exito Bic
      1. simplicidad
        utilidad de productos
        tres productos estrellas
guy laroche, poco rentable
linea de fragancias fallidas
accesibilidad para todos
1. en 1958
  1. compro
    1. WATERMAN
2001 compro
1. tipp-ex
2. wite out
1973
1975
1979
estrategias de exito
1. calidad
  1. bajo precio
    1. reduccion de costos
      1. comprar materia prima en grandes cantidades

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