Advertising media

Advertising media

1. Why companies Advertise

   • Advertising is the public promotion of something such as a product, service, business or event to attract or increase interest in it.

2. Types of media

   • Media are the members of the mass media. Mass media are channels of communication, such as television, radio and newspapers. Print media include newspaper, magazine, signs, and billboards.
   • Newspaper allow advertising to target people within a certain area.
     • Magazine are national and appear every week or every month. People from all over the country see national magazine.
       • Television advertising combines sounds, images and motion. Tv ads can be informative entertaining or creative. Most tv ads are 30 seconds long.
         • Direct-mail Advertising is the biggest advertising medium after television and newspaper. Direct mail advertising consists of ads sent by mail to people‘s homes and business. They use letters, flyers, postcards and catalogs
           • Directory advertising appears mostly in phone books. They can display an ad under heading for the types of product or service they offer and list their phone number and address. The cost is usually low.
             • Radio advertising can reach a wide audience. They use music, dialogue and sound effects to get a listener attention.
               • Online media is two types are pop-up and banner ads.
                 • Other types of media is billboards provided the most common form of outdoor advertising.

3. Media measurement and rates

   • Media planning is the process of selecting advertising media and deciding the time and space in which the ads should appear.
     • Advertising agency is a business that specializes in developing ads and ad campaigns for its clients.
       • Media measurement is media planners are concerned with the correct medium to use and its costs. They are also concerned with how to measure an ad overall effectiveness.
         • Media audience Tv audience measurement is based on diaries and viewer data collected by Nielsen media research.
           • A media rate or advertising rate is the amount of money it costs to display or broadcast an add.
             • Broadcast media ad rates is depends on the size of the audience the reach of the station and the time of day an add is broadcast.
               • The cost of internet advertising is based on the type, size and format of advertising.