Mind map
Advertising & Consumer Behaviour (Week2)
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Advertising & Consumer Behaviour (Week2)
1. Cognitive psychology, information processing & neuroscience/marketing
- a. Attitudes
- Definition: knowldege and positive and negative feelings about an object or an activity
- Made up with 3 components: beliefs, affect and behavioral intentions
- Definition: knowldege and positive and negative feelings about an object or an activity
- b. Communication Theories
- 1. Theories/models of interpersonal communication
- Theories/models of marketing communication
- Perspective on consumers respnses to marketing communications
- Hierarchy of effects
- Perspective on consumers respnses to marketing communications
- Theories/models of marketing communication
- 1. Theories/models of interpersonal communication
- a. Attitudes
2. CCT: Consumer Culture Theory
- Definition:
Information
- Description
- Mind Map on Advertising & Consumer Behaviour (Week2), created by suvd93 on 28/01/2015.
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- suvd93
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