Mind map
Bower and Springston (1970)
Mind map: Bower and Springston (1970) chunking study
Map content
Bower and Springston (1970)
Aim
- To test the effects of chunking
Method
- Two groups of participants
- Control group was presented with letters like FB, IPH, DTW, AIB and M
- Experimental group: same letters, but grouped differently: FBI, PHD, CIA, IBM
- Control group was presented with letters like FB, IPH, DTW, AIB and M
- Two groups of participants
Results
- Experimental group recalled more letters than the control group
Conclusion
- Chunking increases the capacity of the short-term memory. When the letters are arranged, we already know what it stands for i.e. FBI - Federal Bureau of Investigation
- It is already stored in our long-term memory
- Chunking increases the capacity of the short-term memory. When the letters are arranged, we already know what it stands for i.e. FBI - Federal Bureau of Investigation
Evaluation
- Easy to replicate because of lab setting
- Researchers can gather quantitive date - easily analysed
- Artificial setting - lacks ecological validity because the results aren't generated in a daily life situation
- Easy to replicate because of lab setting
Information
- Description
- Aim, method, conclusion and results of Bower and Springston (1970) study
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- charlotteupham
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