Mind map
Convenience Culture
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Convenience Culture
RAPID URBANISATION
- More demands on consumers time due to a faster pace of life
- More efficiency, more utility, advanced technology
- More demands on consumers time due to a faster pace of life
SMALLER HOUSEHOLDS
- Change in Product choices, usage patterns and shopping dynamics
CROWDED TRANSPORT
- Less time for cooking
- On the go meals
- Less time for cooking
EVOLVING GENDER ROLES
- Increased shared role of shopping and dual working couples
- Demand for convenience
- Increased shared role of shopping and dual working couples
GENERATIONAL NEEDS
- Ageing Population - Easy to open packaging, home delivery
- Millennials - ready to eat meals
- Healthy Options
UPTAKE OF TECHNOLOGY
- Easy, Simplicity and Utility
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- Mind Map on Convenience Culture, created by Julia Dudzik on 02/11/2019.
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- Julia Dudzik
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