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Mind map

The consumer and the motivation

Jesica Gutierrez English

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The consumer and the motivation

Learning
- Background
  - Change in long term memory and behavior
- Classical Conditioning
  - Unconditioned stimulus (US)
    - Unconditioned response (UR)
      - Conditioned Response (CR)
  - Conditioned Stimulus (CS)
    - Conditioned Response (CR)
- Operant (instrumental) conditioning
  - Learning Process
    - Occurs when the relation behaviour -> consequences is understood even unconsciously
    - Major forms
      - Positive Reinforcement
      - Negative Reinforcement
      - Punishment
    - Issues
      - Extinction
        So we use Schedules of Reinforcement
        Fixed interval
        Fixed ratio
        Variable ratio
        Shaping
- Vicarious learning
  - Observation of consequences of others
Memory
- Types
  - Sensorial
  - Short term
  - Long term
- Techniques to enhance
  - Chunking, Rehearsal, Recirculation, Elaboration, Spreading activation ( priming), Salience, Redundancies, Scripts, Implementing and Repositioning.
- Reasons retrievals fails
  - Decay
  - Interference
    - Proactive
    - Retroactive

Information

Description: Mind Map on The consumer and the motivation, created by Jesica Gutierrez on 29/03/2020.
Created by: Jesica Gutierrez
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