Talking to Humans

Talking to Humans

1. Being a great entrepreneur

   • Balance
     • Vision
     • Reality

2. "Get out of the building"

   • Talk directly
   • Run experiments

3. You are a detective

   • Looking for clues that help confirm or deny your assumptions

4. Part 1

   • Fictional stories
   • Costumer discovery
     • gaining much deepet insight into
       • Costumer
       • Partners
       • Market
   • Being told your idea is cool is not useful
   • Prepare an interview guide
   • Understand risks and assumptions
   • Get creative when trying to recruit people
   • Take good notes
   • Bring learning back
   • Never stop asking

5. Part 2

   • How to
     • Getting started with customer discovery
       • Who do you want to learn from?
         • Having an opinion about who your market is
         • You need to get specific
       • What do you want to learn?
         • Prepared list of questions
         • Be honest
         • Be careful with speculation
         • Ask open-ended questions
         • Getting feedback
       • How will you get to them?
       • How can you ensure an effective session?
         • Do your interviews in persorn
         • One person at time
         • Add a note taker
           • You can ask the subject if you can record them
         • Keep it human
         • Get them to tell a story
         • Listen, don't talk
         • Do a dry run
       • How do you make sense of what you learn?
         • Take good notes
         • Expect false positives
         • How many people to talk to?
           • at least 50 to 100 people
     • Find your interview subjects
       • One degree of separation away
       • Be ceative
       • Fish where the fish are
       • Conferences&Meetups
       • Advice vs Selling