Mind map
CASE FOR SUPPORT

Map content
CASE FOR SUPPORT
- All this information can be found in: Achieving Excellence in Fundraising 4th Edition Chapter 4 Starting at pg. 37
Case Resources
- Elements of Case Resources (10)
- For further explanation see Achieving Excellence in Fundraising 4th Edition Chapter 4 - Table 4.1 Pg. 41
- Mission Statement
- Goals
- Objectives
- Programs & Services
- Finances
- Governance
- Staffing
- Facilities, Service Delivery
- Planning, Evaluation
- History
- Case Statements
- Internal
- Information
- Knowledge
- External
- Case Expressions
- Qualities & Desired Responses (6)
- Relevance
- 1. Attention
- Proximity
- 2. Interest
- Sense of the Future
- 3. Confidence
- Immediacy
- 4. Conviction
- Excitement
- 5. Desire
- Importance
- 6. Action
- Relevance
- To Be Effective
- State a need
- Document the need
- Strategies to alleviate the need
- Identify who benefits
- Demonstrate organizational competence
- Specify resources required
- Tell how to make gifts
- Explain benefits of giving
- Qualities & Desired Responses (6)
- Case Expressions
- Internal
- Elements of Case Resources (10)