Why did the Labour Party win the 1945 election?

keistajupiter
Mind Map by keistajupiter, updated more than 1 year ago
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History (British History) Mind Map on Why did the Labour Party win the 1945 election?, created by keistajupiter on 10/08/2013.
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Why did the Labour Party win the 1945 election?
1 Labour Advantages
1.1 More suited for post-war reconstruction.
1.2 Stronger campaign: clear opinions.
1.3 Allies in the media.
1.4 Played on topics of "poverty" and "mass unemployment."
1.5 Laski said they couldn't be blamed for "Potsdam."
2 Conservative Disadvantages
2.1 Did not deliver promised 'land fit for heroes.'
2.2 No "clear sense of purpose."
2.3 Churchill not "commited to a party." Traditional Conservatives didn't vote for him.
2.4 Accused of obstructing NHS - against Zeitgeist.
3 Churchill's Personality
3.1 Public liked Churchill, not Conservatives - not enough to win NEW votes. .
3.2 Churchills 'radical days were over.'
3.3 Seen as warlord not peacetime PM.
4 Campaign Tactics
4.1 Negative tactics - exploiting Laski, meant too much time spent countering Labour.
4.2 Adversary politics.
4.3 Scare tactics e.g. Gestapo was too pessimistic.
4.4 Speeches only impressed obvious Conservative supporters.
5 War Context
5.1 General election 2 weeks after war - wanted change.
5.2 Rumoured Churchill wanted "war against Russia."
5.3 "War weariness" amongst civilians, and votes lost from army.
6 Voting System
6.1 "First Past The Post"
6.1.1 50%+ voted against Labour, but they won.
6.1.2 Conservatives only 2% short of 1/2 the vote.
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