business studies

pratish
Mind Map by pratish , updated more than 1 year ago
pratish
Created by pratish over 6 years ago
15
0

Description

work in progress- only marketing mix so far but well detailed

Resource summary

business studies
  1. marketing mix
    1. price
      1. loss leader pricing
        1. penetration pricing
          1. cost plus pricing
            1. price skimming
            2. place
              1. location
                1. distance to customers
                  1. distance to suppliers
                    1. costs of transport
                      1. ease of communication
                    2. promotion
                      1. advertising
                        1. local radio
                          1. local newspaper
                            1. regional tv
                              1. national radio
                                1. national newspaper
                                  1. national tv
                                    1. leaflets
                                    2. pricing strategies
                                      1. discounts
                                        1. offers
                                      2. product
                                        1. USP
                                          1. quality
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