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1. Demand that we ask the question: What is the task?

2. Demands we impose the responsibility for their productivity on the knoweldge workers themselves. They manage themselves

3. Continuing innovation has to be part of the work, the task, and the responsibility of knowledge workers

4. Knowledge work requires continuous learning, but equally continuous teaching

5. Productivity of the knowledge worker is not - or not at least not primarily - a matter of the quantity of output. Quality is at least as important

6. The knowledge worker is seen as an asset rather than a cost. They want to work for an organization in preference to all other opportunities