is a psychological state characterised by lowered self-evaluation and
decreased concerns about evaluation by others. This leads to an
increase in behaviour that would normally be inhibited by personal or
social norms.
The psychological state of deindividuation is aroused when individuals join
crowds or large groups. Factors that contribute to deindividuation include
anonymity and altered consciousness due to drugs or alcohol (ZIMBARDO).
Although ZIMBARDO has stressed that these are the same conditions may
also lead to an increase in prosocial behaviours (for example crowds at music
festivals and large religious gatherings), the focus of deindividuation theory
has been almost exclusively on anti social behaviour.
The process of deindividuation
People normally refrain from acting in an aggressive
manner partly because there are social norms inhibiting
such 'uncivilised' behaviour and partly because they are
easily identifiable. Being anonymous (and therefore
unaccountable) in a crowd has the psychological
consequence of reducing their restraints and increasing
behaviours that are usually inhibited.
According to ZIMBARDO, being part of a crowd an diminish awareness of our own idividuality. In a large crowd, each person is faceless
and anonymous - the larger the group, the greater the anonymity. There is diminished fear of negative evaluation of actions and a
reduced sene of guilt. Conditions that increase anonymity also minimise concerns about evaluation by others, and so weaken the normal
barriers to antisocial behaviour that are based on guilt or shame.
Research on deindividuation
Anonymity - ZIMBARDO carried out a series of experiments that
were instrumental in the development of deindiviiduation
theory.
Groups of four female undergraduates were required to deliver electric shocks to another student to 'aid
learning'. Half of the ppts wore bulky lab coats and hoods that hid their faces, sat in separate cubicles and
were never referred to by name. The other ppts wore their normal clothes, were given large name tags to
wear and were introduced to each other by name. They were also able to see each other when seated at
the shock machines. Both sets of ppts were told they could see the persons being shocked. Ppts in the
deindividuation conditions shocked the 'learner' for twice as long as identifiable ppts.
This study led to the suggestion that anonymity, a key
component of the deindividuation process, increased
aggressiveness.
REHM et al investigated whether wearing a
uniform when part of a sports team also
increased aggressive behaviour. They
randomly assigned German schoolchildren
to handball teams of five people, half of the
teams wearing the same orange shirts, and
the other hand their normal street clothes.
The children wearing orange (who were
harder to tell apart) played the game
consistently more aggressively than the
children in their everyday clothes.
The Faceless Crowd - Mullen analysed newspaper cuttings of 60
lynchings in the US between 1899 and 1946. He found that the
more people there were in the mob, the greater the savagery with
which they killed their victims.
Reduced private self awareness
PRENTICE-DUNN et al offer an alternative perspective to Zimbardo's conclusion that anonymity is an
important determinant of deindividuation. They claim that it is reduced self-awareness, rather than
simply anonymity, that leads ti deindividuation. If an individual is self -focused, they tend to focus on and
act according to, their internalised attitudes and moral standards, thus reducing the likelihood of
antisocial behaviour. If the individual submerges themselves within a group, they may lose this focus,
becoming less privately self aware and therefore less able to regulate their own behaviour.
Evaluation
Importance of local group norms
JOHNSON & DOWNING explored the idea that rather than deindividuation automatically increasing row
incidence of aggression, any behaviour produced could be a product of local group norms. They used the
same experimental conditions as Zimbardo, but this time ppts were made anonymous by means of a
mask and overall (reminiscent of the Ku Klux Klan) or by means of nurses' uniforms. Participants
shocked more than a control condition when dressed in the Ku Klux Klan uniforms, but actually shocked
less than the control when dressed as nurses. This finding illustrates that, as was the case in Zimbardo et
al's stanford prison experiment, people respond to normative cues associated with the social context in
which they find themselbes. In this study, ppts dressed as Ku Klux Klansmen clearly felt that aggressive
behaviour was more appropriate than did the participants dressed as nurses.
Lack of support for
deindividuation
Evidence for deindividuation theory is mixed. A meta-analysis of 60 studies of deindividuation (POSTMES & SPEARS)
concludes that there is significant support for the major claims of deindividuation theory. For example, POSTMES & SPEARS
found that disinhibition and antisocial behaviours are not more common in large groups and anonymous settings. Nor was
there much evidence that deindividuation is associated with reduced self-awareness, or that reduced self-awareness
increases aggressive behaviour.
Prosocial consequences of
deindividuation
Deindividuation can increase prosocial behaviour
Although most of the research has attempted to find a
relationship between deindividuation and antisocial behaviour,
some studies have shown that deindividuation may also
increase the incidence of prosocial behaviour. SPIVEY &
PRENTICE-DUNN found that deindividuation could lead to
either proocial or anti social behaviour depending on
situational factors. When prosocial environmental cues were
present (such as a prosocial model), deindividuated ppts
performed significantly more alturistic acts (giving money) and
significantly fewer antisocial acts (giving electric shocks)
compared to a control group.
Online deindividuation
The desirable effects of deindividuation can
also be found in cyberspace. Adolescents
reported feeling aignificantly more
comfortable seeking help with mental health
problems under the deindividuated
circumstances of a personal appointment with
a health professional (FRANCIS)
IDA's
Gender Bias - CANNAVALE et almond that male and female
groups responded differently under deindividuation conditions
reflecting a gender bias in the theory. An increase in aggression
was obtained only in the all male groups. This was also the
finding of DINER, who found greater disinhibition of aggression
(i.e removal of the normal inhibitions concerning aggression) in
males. Thus, evidence indicates that males may be more prone
to disinhibition of aggressive behaviours when deindividuated,
than females.
Real world application - the baiting crowd and suicide jumpers
Mann used the concept of deindividuation to explain a bizarre aspect of collective
behaviour - the 'baiting crowd' - this lends support to the notion of the crowd as a
deindividuated 'mob'. Mann analysed 21 suicide leaps reported in US newspapers in
the 1960s and 70s. He found that in 10 of the 21 cases where a crowd had gathered to
watch, baiting had occurred (i.e the crowd had urged the potential suicide to jump).
These incidents tended to occur at night, when the crowd was large and some distance
from the person being taunted (particularly when the 'jumper' was high above them).
All these features were more likely to produces a state of deindividuation in the
members of the crowd.
Evaluation -
Cultural
Differences
Dramatic support for the deadly influence of deindividuation comes from a study by anthropologist
ROBERT WATSON. He collected data on the extent to which warriors in 23 societies changed their
appearance prior to going to war and the extent to which they killed, tortured or mutilated their victims.
Those societies where warriors changed their appearance (e.g tribal costumes and war paint) were more
destructive toward their victims compared to those who did not change their appearance. As Zimbardp
comments, when we want'....usually peaceful young men to harm and kill other young men...it is easier
to do so if they first change their appearance to alter their usual external facade.