UNIT 3.1 [PRINCIPLES OF REAL ESTATE MARKETING]

MARKETING
1. process of determining the needs and wants of buyers and delivering products that satisfy the needs and wants
2. MARKET SEGMENTATION
  1. (a) Geographic Segmentation
    1. (b) Demographic Segmentation
      1. (c) Psychographic Segmentation
        (d) Behavioural Segmentation
3. PRODUCT DIFFERENTIATION
  1. process of distinguishing a product or service from others, to make it more attractive to a particular target market
4. TARGET MARKET
  1. (a) Undifferentiated Marketing
    1. (b) Differentiated Marketing
      1. (c) Concentrated Marketing
5. POSITIONING
6. MARKET RESEARCH
MARKETING MIX
1. PRODUCT
2. PROMOTION
3. PRICE
4. PLACE
CONSUMER BUYING DECISION PROCESS
1. STAGE 1: PROBLEM/NEED RECOGNITION
  1. STAGE 2: INFORMATION SEARCH
    1. STAGE 3: EVALUATION OF ALTERNATIVE
      1. STAGE 5: POST PURCHASE BEHAVIOUR
2. FACTORS AFFECTING
  1. CULTURAL FACTORS
  2. SOCIAL FACTORS
  3. PERSONAL FACTORS
  4. PSYCHOLOGICAL FACTOS
QUALIFYING PROSPECTIVE CUSTOMERS
1. Ability to buy/sell/rent a property
  1. Authority (is person the decision maker?)
    1. Inclination to purchase (is person ready or likely to purchase?
      1. Budget

Resource summary

	Created by ELISA ELISA almost 9 years ago

	Copied by Metta Lee almost 9 years ago