Existing

Existing

1. Fonts and Graphics are suited to children of a young age

   • graphics below or cartoon-like
   • Bulky fonts
     • thick outline on text
   • Child interesting learning

2. annotation of the product and materials font is small

3. Packaging is very colourful

   • Colours fade
   • information on packaging
     • "for school projects"

4. The model to be built is the main focus on the page

   • Image includes extra models not included in the pack

5. industrial processes include

   • CAD designed
   • Printing could've been die cutting
     • net used to produce cardboard packaging

6. images below box are drawn

   • Appeals to younger audience
   • Looks less techincal
     • Looks child-friendly

7. Images show historical buildings and modes of transport

   • Images of other models to be built from the brand

8. Packaging is a basic rectangle shape

   • tag at the top to hang from shop shelves
     • the fold creates an easy seal

9. Includes a image of materials given in the pack

   • Materials used are mainly paper
     • glue is included

10. Costs £9.99

11. sold in hobby shops

12. Product could be used/ bought all year round

    • Bought as a gift
    • bought for younger children

13. Packaging is recyclable

    • model cant be re-used
    • unknown if there is spare materials

Images and files in the map