Defined as the learning behavior
controlled by environmental
influences rather than internal or
innate.
Observational
(vicarious)
Direct
Rewarding
reinforcement leads to
repetition and learnt
Bandura (1961) bobo doll study
children separated into groups where they were
individually invited to play "game" where adult
model assembled toys, in aggressive condition
model acted aggressively towards doll in a novel
manner and language using both male and
female models.
Bandura (1977) found those living in
areas of high crime rates more likely to
act violently, implying imitation.
However could be down to educational
and unemployment factors.
Bandura (1963) viewing aggression
via cartoons produces aggression
as live or filmed, suggesting strong
media influences.
Charlton (2000) assessed aggression in St.
Helena before & after sat TV. initially low
and remained low suggestion aggression
through media isn't influential.