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Mind map

Buyer decision process - shoes

Kateryna Moskovska English

Map content

Buyer decision process - shoes

  1. Need recognition

    • Product
      • Promotion
        • Price
  2. Purchase decision

  3. Information search

    • Technological: Online shops
      • Price
  4. Evaluation of Alternatives

    • Place
      • Price
        • Product variety
  5. Postpurchase behavior

    • Online reviews
    • WOM

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Mind Map on Buyer decision process - shoes, created by Kateryna Moskovska on 10/03/2021.
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