Xavier Tan
Mind Map by Xavier Tan, updated more than 1 year ago
Xavier Tan
Created by Xavier Tan over 6 years ago


For revision purposes.

Resource summary

  1. Marketing are attracting new customers by promising superior values. Thus, marketing keep and grow the customer by delivering satisfactions.
    1. 1: Wants,Needs,Demands, Value and Satisfaction, Market Offerings, Market, Exchanges and Satisfaction.
      1. Market offerings
        1. Market offerings usually offer the product to satisfy the customers wants and needs in the market.
          1. Market Myopia
            1. Paying more attention to the products the company has to offered than the benefits/advantages it had.
          2. Value and Satisfactions.
            1. Satisfied customers would spread good work concerning your product.
              1. Non-satisfied customers would defect to your competitors and criticize your products.
            2. Exchanges. The act of obtaining a desired object from someone by offering something in return.
              1. Market. Set of all actual and potential buyers of a product or services.
                1. Marketing management. Choosing target markets and building profitable relationships with them.
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