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Description
Framework 3: Graphology
- Visual elements of a text
- Verbal and non-verbal
- Shape, image, colour, space and typography
- Typography
- font type, size, colour, presentation
- font type, size, colour, presentation
- Shape
- gives an indication of its genre
- gives an indication of its genre
- Image, two types:
- Iconic
- direct
picture of
what it
represents
- direct
picture of
what it
represents
- Symbolic
- Drawn on
association or
connotation
- Drawn on
association or
connotation
- Iconic
- Typography
- O2 = Oxygen. The bubbles are a
representation of air. It's everywhere,
just like you'll find the phone everywhere.
You need oxygen to live, and so you
need the phone to survive. The name
'O2' is also unusual and abstract,
meaning it's more likely to stay in your
mind.
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