The psychology of working women and treats

The psychology of working women and treats

1. Treat personality types

   • Those who rarely plan and see treats as temptations
     • Weight goal= weight loss (89%)
       • More likely to view weight as a problem
     • Age (21-34)
     • One of the biggest issues is willpower (45% quite to unbearable)
     • Less likely to have a sense of purpose/goal
     • Main triggers for having treats
       • Boredom
       • Craving for something sweet
       • What to they feel could help to resolve the issue
         • Getting over their depression
         • Finding ways to improving will power/self-control
           • New activities
         • Partner eating the same way
         • Eating consistently throughout the day so you never feel too hungry
         • Someone to keep their diet in check
         • Counting calories
         • Reminding themselves that they can always eat leftovers the next day
         • Finding ways to eat healthily on a budget
         • Finding better coping mechanisms to deal with stress
     • Frequency of having treats
       • Much more likely to have treats between 1 and 5 times/day
     • More likely to overidulge
     • More likely to occasionally overeat
     • More likely to feel guilty after overeating
     • More likely to consider treats tipping them over their calorie allowance/actively compromising their weight loss goals
   • Those who usually plan treats but sometimes are spontaneous
     • Weight goal= weight loss (54%)
     • Age (21-34)
     • Cope better with their problems
     • Have a more extended support network
     • Main treat triggers
       • Hunger
       • Craving something sweet
     • Frequency of having treats
       • More likely to have treats 1 to 4 times a week

2. Problems

   • quite to very problematic
     • Money worries (1st)
     • Lack of time (2nd)
     • Weight (3rd)
     • Stress levels (4th)
     • Work/life balance (5th)
     • Lack of motivation/willpower/confidence
   • Unbearable
     • Money worries (1st)
     • Lack of willpower (2nd)
     • Depressive thoughts (3rd)
     • Lack of sense of purpose/goals/motivaton (4th)